Facebook Ads for Chiropractors Cheat Sheet

How to get more patients for your practice that keep coming back!

Introduction

Hello there!

My name is Mick Weiss, I live in Bloomington, IL where I was born and raised. Although I’m not a Chiropractor myself, I come from a huge family of Chiropractors! My grandfather, Luke Weiss was one of the founding Chiropractors in my town, throughout his life he worked with other Chiropractors in our area, including his competition, to increase awareness about wellness and the importance of spinal health!

Like I said, I come from a huge family of Chiropractors, including my grandpa, father, aunt, and multiple uncles and cousins that have dedicated their lives to improving the lives of others through pain relief and general wellness!

This is why I’m such an advocate for Chiropractors and I love to help them pair marketing and technology to reach and help as many people in their community as possible!

I’ve created this cheat sheet so that Chiropractors across the world would be able to benefit from using Facebook ads to increase their reach! Please send any feedback through email to mick@witsads.com, I would love to hear from you and learn your story!

The Offer:

The offer is the single most important part of your marketing success. A great offer will be the difference between an extremely high cost per lead, and inexpensive cost per lead. The best offers target specific pain points. (Pun Intended :))

A great offer doesn’t even have to mean a discount! An example of this would be “Reduce Back Pain with our Back Pain Relief Package! This package includes: a discovery consultation, 3 adjustments, and supplements to help assist with pain relief for $249!”

The Copy:

The copy of the ad, is just marketing lingo for the sales text in the Ad. Your copy needs to be easy to read, touch on the pain points of your prospective patients, and call on the audience to act with a call to action!

For the headline of you ad, tell your audience what your offer is and call to action. “Click Learn More To Claim Your Back Relief Package”

In the text of the ad, you can go into further detail on the offer to make your audience want to become a patient!

The Creative:

The Creative is fancy marketing lingo for the media in your ad! Whether you choose to do a video, an image, or a carousel of images is up to you! They all have their own place in an ad and you can test different creatives to see what works best in an offer.

For images, just make sure that less that 25% of the ad is text. If the entire creative is a fancy text, you either won’t get your ad approved or you won’t get the views that you could with a real image.

Bright contrasting colors in images, as well as people’s faces will get you the best chance of having someone stopping to see your ad. A great option would be a photo of you smiling while doing an adjustment, or a picture of your team!

Thank you!

Thank you so much for taking the time to review this cheat sheet! If you follow the tips above, you will definitely begin seeing results from your Facebook Ads!

It’s my business to help you get more patients and handle your marketing so that you can focus on improving the health of your community! If you’ve found this cheat sheet informative and you’d like me to take care of your marketing with Facebook Ads for you, please feel free to book a call with me at bookme.name/witsads and I can increase the amount of patients coming through the door! Hope to hear from you soon!

-Mick Weiss
Wits Ads
witsads.com