Finding and selling to your target audience
One of the major differences that is going to prompt people to buy from you instead of your competition is your ability to find and sell to your ideal customer. In this post, I’m going to walk you through my process to help my client create a profile for the customers that will be the best fit for their product or service!
I know that you’re tired of the bull crap that social media is trying to sell you. That all you need is enough likes, shares, and followers and voila, you’re business is now finally successful! Unfortunately, attention can be just as bad as it can be good! What’s the point of getting the attention of people who don’t want to buy from you? The only attention that you really want, is the attention of the people that have the problem that you can solve.
This is the beauty of creating a customer profile! You’re clearly defining exactly the type of person that you want to attract to your page. It’s almost like online dating! It doesn’t matter how many people you see in your tinder, if they aren’t attractive to you you’re not gonna swipe right!
Creating your customer profile
The first step to creating your customer profile is to get into a place where you can concentrate a little bit. Just a place where you can be a little more introspective. For me, I need to go to my office, a place with little to no distraction. Sometimes music helps me and sometimes it distracts me. If I’m not feeling music, I’ll just turn it off! I can only really listen to instrumentals. But you have to do whatever works best for you!
Alright, now that you’re all nice and relaxed, take a moment to think about some of your BEST clients or customers. The ones that make you the most happy when you’re helping them solve their problems. What are their traits? What are their struggles? What makes them fit so well for you?
For me, my favorite clients are the ones that really enjoy their service or completely believe in their product. They are people who have success with their business, but they want to take it to the next level! If it’s a side hustle, they want to be able to quit their job and have a constant stream of customers! Another example would be a one Doctor practice that wants to grow it’s client base so it can begin to hire on associate Doctors.
A common problem for my ideal customer would be not knowing how to drive more traffic to their business. That’s where I can come in and help show them exactly how to generate an offer and use the marketing methods available to them to target their customer profile!
A common trait of my favorite clients are that they are communicative. They are clear with their goals and what they are expecting of me. My first meeting with a new client is to set expectations for both of us! Another trait that I look for in a customer is that they are able to let me take the lead on their marketing, because that’s what they hired me to do!
You can use these examples to begin building your target audience profile. Take a few minutes to do this as soon as you finish this blog post!
Marketing to your target audience
Now that you have an idea of what your target audience is, you can begin to dig deeper into their mindset. What are the pain points of your target audience? If you’re a Physical Trainer, what are the pain points of your favorite client? Is it that they are over weight and uninformed about their health? Do you enjoy walking them down the path and changing their lifestyle and mindset and seeing that pay off for them over time?
Or is your target client an already athletic person that just wants to take it to the next level? Maybe they work out 3 times a week already, but they just aren’t quite seeing the results that they want. You know that you can help them hit their goals with simple tweaks to their diet and exercise. As their bodies change and goals change you’re there to help keep them on track!
You see how powerful it can be to target the right person with your marketing? If someone has trouble walking for a mile, your not going to be able to sell them very well for a bootcamp program. Targeting too generally is not only going to stop you from attracting the correct client, it’s going to decrease your sales because you can’t make an emotional connection!
Creating an offer
Now that you’ve begun really targeting down to your ideal customer and know how powerful it can be, it’s time to start generating an offer that will hit your ideal customer’s pain points perfectly!
At this point you do need to be a little creative. I suggest that you don’t hold yourself to your current products and service, but instead allow your mind to go out of the box a little bit. With your ideal client in mind, begin listing off their pain points that you want to help them with. Is it that they feel uncomfortable in front of the mirror? Is it that they feel like food controls their life? Can they not find love because they can’t even love themselves? Maybe they’re in literal pain and they struggle to get out of bed because their back hurt so much?
What offer can you create to help your ideal customer with the pain points that hurt them the most? If they have trouble eating too much food, can you provide them with coaching and accountability needed to take control of their eating habits? Can you provide a delicious recipe book which will help them to start making easy, healthy, and satisfying meals? How about creating a community of people like them who are all working towards similar goals together (maybe a subscription)?
This is just an example, but this works in businesses of any niche. You just need to target the right people and build an offer that will improve their lives!
If you’re wanting to increase you sales for your business, reach out to me at mick@witsads.com. I’d love to help you narrow down your target audience as well as create an offer and sales copy that will get your business to where you want it to be! Talk to you soon!